Monday, 24 September, 2018

Nike's sales surge after controversial Colin Kaepernick 'Just Do It' campaign

College of the Ozarks drops Nike over Colin Kaepernick ad Missouri college plans to strip athletes of Nike branding over Kaepernick controversy
| 13 September, 2018, 18:14

Protesters burned Nike shoes, investors sold shares and some consumers demanded a boycott of the footwear and apparel maker's products after the advertising campaign launch.

According to San Francisco based Edison Trends, online sales for Nike are up a whopping 31 percent in the period from Labor Day Sunday through Tuesday, compared to 17 percent increase in the same period a year ago.

Kaepernick, who triggered a political firestorm after kneeling during the US national anthem in 2016 to protest racial injustice, has not played in the NFL since early previous year.

Nike revealed on Monday that Kaepernick would be at the centre of a new campaign to mark the 30th anniversary of the company's "Just Do It" slogan. Some fans responded to Kaepernick's sponsorship deal by cutting or burning gear with Nike's signature swoosh logo.

Tiger Woods endorsed Nike's latest "Just Do It" ad narrated by Colin Kaepernick with a message almost as succinct. At this point, does not seem to support that theory, ' Edison Trends said. "But this year, they climbed 31% between Sunday and Tuesday, besting 2017's 17%" increase over the same two-day period, Edison wrote.


In an interview with Fox News on Thursday, Trump said "I don't like what Nike did".

During the interview, Falwell told USA Today he didn't know the exact terms of the deal with Nike and what would justify termination. And I think they've done that.

The season-opening clash between the Philadelphia Eagles and Atlanta Falcons saw a sharp dip in ratings as Trump renewed criticism of the league.

The controversial campaign has fired up the divisive debate between those supporting the NFL athletes who protested by kneeling during the national debate, and those who say its an insult to the country and the flag.

Political analysts have predicted that Trump will seek to keep the anthem issue alive as he attempts to energize his base ahead of crucial mid-term elections in November.

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