Monday, 19 November, 2018

Serena Williams: Kaepernick ad a 'powerful statement'

Nike Customers Are Burning Their Clothes Due To Kaepernick Decision Nike shares drop amid calls for a boycott after Colin Kaepernick deal
| 05 September, 2018, 16:57

The Latest on Colin Kaepernick's Nike deal.

Nike announced on Monday that it would be making Colin Kaepernick the face of its "Just Do It" ad campaign.

Nike signed Kaepernick back in 2011 and had been paying him all along, waiting for the right moment.

Colin dominated worldwide Twitter trends list and dinner table discussions on Tuesday when Nike revealed that the sports star is the face of its 30th anniversary campaigns.

"I watched Colin Kaepernick, and I thought it was awful, and then it got bigger and bigger and started mushrooming, and frankly the National Football League should have suspended him for one game, and he would have never done it again", Trump told Hannity, to cheers from a live audience watching the interview.

Now Nike has added him to a line-up of athletes to feature in a new ad campaign to mark the 30th anniversary of its "Just Do It' slogan".

2016 was the last season Kaepernick played in the NFL.


Straight away, the debate that started two years ago when Kaepernick knelt during the national anthem in protest against the racial injustice in America caught fire all over again.

Nike is the NFL's official apparel sponsor and manufactures the jerseys and game day apparel worn by all 32 franchises.

Several professional athletes, including Los Angeles Lakers' Kyle Kuzma and former National Football League running back Reggie Bush, have indicated their support for Kaepernick and the campaign. The NFL quarterback's movement spread around the NFL, causing Trump to say previous year that any player who knelt during the anthem was a "son of a bitch" and should be fired.

He captioned the image with: 'Our Soundman just cut the Nike swoosh off his socks.

Jedediah Bila questioned Nike's decision from a business and financial standpoint, as the company's shares fell more than 2 percent in trading on Tuesday.

The ad has garnered an increase of Nike brand mentions by 135% compared with the previous week, with a mix of positive and negative mentions, according to social media analytics firm Talkwalker.

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