Sunday, 19 August, 2018

Harley-Davidson Bombshell Includes Adventure Bike

Harley Davidson Pan America Announce Harley-Davidson Pan America 1250
| 31 July, 2018, 17:49

We'll have more details about the bike as they become available, and you can check the official Harley Davidson website for more information.

For starters, Harley-Davidson will continue to develop improved, more technologically-advanced Touring and Cruiser motorcycles that will keep existing Harley-Davidson riders engaged and riding longer.

Harley-Davidson is facing shrinking sales in its home market of the United States, and is hoping to broaden its appeal to new customers in a bid to invigorate sales.

Zackfia added that the new products are a significant departure from Harley's signature style and are likely to raise questions as to whether the means of attracting new customers could alienate the core.

The LiveWire is still on schedule for a 2019 launch and could bring some new riders into the fold, as it will be simpler to operate than a gas-powered bike.

H-D have stated that the machine will be expected some time in 2020 alongside a new custom model and also a quite handsome looking 975cc Streetfighter model. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining USA sales.


The 250-500cc bike will be developed through a strategic alliance for customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets, the Milwaukee-headquartered company said in a release.

The company said LiveWire will be followed by more "twist and go" electric two-wheelers over the next few years, with lighter and smaller models already planned.

"I would be more inclined to buy it than I would a traditional motorcycle", said Kay, 25, adding that she rode a moped in high school and college and thinks the smaller, electric models would be easier to navigate in the city.

Harley-Davidson has seen a recent surge in sales in Asia and India. Levatich has emphasised that Harley will produce lightweight urban bikes specifically for young consumers living in "dense urban spaces".

So, all in all, a big day for Harley-Davidson.

Growth will be in Asia, and Harley-Davidson intends to pursue it with smaller motorcycles and new business partners. But electric motorcycles are a very niche area, so it's unclear whether Harley will be able to use the technology to reverse its fortunes. While BMW recently introduced a 310cc bike (its smallest globally) in a manufacturing partnership with TVS, Triumph - the British cult bikemaker - has joined hands with Bajaj Auto for smaller-displacement motorcycles.

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