Wednesday, 14 November, 2018

USA retailer Gap apologises for 'erroneous' China map printed on a T-shirt

GAP 'extremely sorry' for China map T-shirt which omits Taiwan and the South China Sea Gap pulls shirt with incorrect map of China from stores, issues apology
| 15 May, 2018, 22:43

USA retail giant, Gap has issued an apology after selling a T-shirt displaying the wrong map of China after the design omitted Chinese-claimed territories including islands in the South China Sea, Taiwan and south Tibet.

Self-ruled Taiwan is claimed by Beijing as Chinese territory, and has become one of China's most sensitive issues and a potential military flashpoint.

The apology was triggered by complaints from consumers reacting to pictures of a Gap-branded T-shirt posted on Chinese social media network Weibo. "We are doing internal checks to correct the mistake as soon as possible", Gap said. The company said the product has been pulled from the Chinese market and destroyed.

The company said it strictly abides by Chinese law and will devote itself to greater scrutiny to avoid similar errors in the future.

Gap Inc has apologised for selling a shirt with an incorrect map of China after photos of the shirt found in an outlet store in Canada made the rounds online.


"We have noticed this (Gap) statement and we will pay close attention to it", Lu said.

Delta Air Lines, hotel operator Marriott and fashion brand Zara are among businesses that have apologized to China for referring to Taiwan, Hong Kong, and Tibet as countries on websites or promotional material.

On April 25, it sent dozens of worldwide airlines a written threat of severe punishments if they don't change their websites to declare that Taiwan is part of China - a move that provoked a strong pushback from the White House.

The Chinese Civil Aviation Administration had sent a notice to 36 foreign airlines, including a number of USA carriers, on April 25, asking them to comply with Beijing's standards, according to the White House. "ORCRP009473-topic.html" class="local_link" >Marriott International apologized profusely to China after sending a letter to rewards club members that listed Tibet, Hong Kong, Macau and Taiwan as options on a question asking customers their countries of residence. Users pointed out that a map printed on the shirt omitted territories claimed by China, including parts of southern Tibet, Taiwan and the South China Sea.

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