Tuesday, 17 July, 2018

United Kingdom investigation to go on despite Cambridge Analytica shutdown

The Post-Cambridge Analytica Future for Facebook's Third Party App Developers New Review for Third-Party Apps on Facebook
| 04 May, 2018, 14:22

The UK based data analytics and political consulting firm has been under fire in various countries for allegedly harvesting data from nearly 87 million Facebook users and leveraging them for political campaigns.

Shapiro said he is leading a national investigation with his colleagues to ensure Pennsylvanians and Americans are protected from this kind of unauthorized information sharing.

Cambridge Analytica has been linked to US President Trump's 2016 presidential campaign. Facebook has said its own probe would continue.

The Federal Trade Commission in the USA, meanwhile, also is investigating Facebook.

Wednesday's news release announcing the decision lists only Cambridge Analytica and SCL Elections, not the parent company. According to the company, the "siege" of media coverage relating to the accusations has driven away virtually all of its customers and suppliers, making it no longer viable to continue operating the business.

It would be impossible to ever estimate how successful Cambridge Analytica, SCL Elections, and Global Science Research were at converting masses of data into votes; however, these events show us some of the more unsafe effects of powerful computing technology we have developed. Once Cambridge Analytica established their target groups, media content would be created, curated, and published based on the groups' personal interests and political beliefs; they would then would use marketing platforms with specific targeting tools, such as Facebook itself, to reach voters with the right material.


The contract between GSR and SCL Elections stated that the predictions made by this model were comparable to, if not more accurate than, those made by close acquaintances of test groups. The report by TechCrunch questioned whether this was truly the end for Cambridge Analytica, or whether the firm is simply waiting for the media to lose interest and focus elsewhere. The app collected data on tens of millions of people and their Facebook friends, even those who did not download the app themselves.

After Trump won the White House in 2016, in part with the firm's help, Cambridge Analytica CEO Alexander Nix went to more clients to pitch his services, the Times reported previous year.

"The investigations into their work are vital", Collins said. Cambridge Analytica sought information on Facebook to build psychological profiles on a large portion of the USA electorate.

CA was also rocked by undercover recordings appearing to show senior figures in the company boasting about underhand tactics that could be used to entrap opposition politicians, such as bribery and sex. Facebook has since tightened its privacy restrictions.

Adding to its headaches, Cambridge Analytica's since-suspended chief executive, Alexander Nix, was caught on tape by a United Kingdom news broadcaster suggesting that the firm could use bribes and sex workers to entrap politicians it had hoped to defeat.

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