Tuesday, 17 July, 2018

Facebook Launching New Dating Features

An estimation of one in 50 Australian Facebook users are thought to have their data leaked Mark Zuckerberg says the Facebook would soon add a dating tool aimed at creating"real long-term relationships
| 03 May, 2018, 17:24

In March, data firm Cambridge Analytica, which had ties to President Donald Trump's campaign, accessed information from as many as 87 million Facebook users without their knowledge.

Facebook founder Mark Zuckerberg said the Clear History tools are a direct result of outrage over the misuse of users' data: "One thing I learned from my experience testifying in Congress is that I didn't have clear enough answers to some of the questions about data".

"But after going through our systems, this is an example of the kind of control we think you should have". At least for now, the impression is that the Facebook Dating feature will be open to all the Facebook users who opt for it.

It collects this information through the different products that it offers to companies such as Facebook login, Facebook Analytics, Facebook Ads and the Ads Measurement tool. The best part is that you will also be able to tell Facebook to stop collecting data altogether.

Facebook's "Dating" will use a unique algorithm to find potential matches. This profile will be separate from your regular Facebook profile, and will not be visible to your friends. The app lets users create custom mobile views of metrics like revenue, retention, demographics and active users, making it an attempt to address the fact that marketers want simple ways to measure the effectiveness of their campaign. Essentially this is the technology that makes adverts "follow you" around the internet.


It will take a few months to build Clear History. We're talking about the upcoming Clear History function. It will show every piece of data from every website that has collected data on you and then sent it to Facebook. When a third party app or site collects your information, the identification from it will be removed. "You'll even be able to turn off having this information stored with your account", wrote Zuckerberg, in a Facebook post.

From there, they can chat with each other, which will also "encourage meaningful interaction", Cox said, referring to a Facebook metric the company uses to determine whether people are behaving in healthy ways on the social networking service. In Mark's own words, the cleanup process would be similar to clearing out cookies and history from a browser.

Just when you thought you had brushed Bharat Matrimony and its likes off your back, your best frenemy just became a new thing single people need to worry about. The same will be true here.

With a smile that recommended the hard part of a "powerful year" might be behind him, Mark Zuckerberg (the CEO of Facebook) talked to the developers this week and promised that the firm will build its path out of its most horrible-ever privacy disaster.

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