Wednesday, 14 November, 2018

Facebook wants to set you up on a date

Mark Zuckerberg demanded by UK lawmakers to appear before panel Social Media Mark Zuckerberg demanded by UK lawmakers to appear before panel By Jay Castillo
| 02 May, 2018, 02:00

Facebook chief Mark Zuckerberg announced Tuesday the world's largest social network will soon include a new dating feature - while vowing to make privacy protection its top priority in the wake of the Cambridge Analytica scandal.

Shares of Match Group Inc, the owner of popular dating app Tinder, plunged 18 percent after the news. In April, Facebook limited the amount of information third-party developers can collect from users without Facebook's express approval within its application programming interfaces.

The Facebook CEO, who sported a blue long-sleeved shirt and dark trousers, appeared more relaxed addressing app developers than Congress in suit and tie, energetically skipping from one product announcement to the next, while cracking jokes and grinning at shout-outs.

To get to the dating feature, you'll simply tap the heart icon in the top right corner of your Facebook profile.

Reiterating comments he made during recent media briefings, congressional hearings, and Facebook's latest quarterly earnings announcements, Zuckerberg reminded the audience of all the steps the company is doing to remedy its recent problems.

So many people are single, Zuckerberg said, "so clearly there's something to do here!" Facebook and the developers on its platform, he said, "have a responsibility to move forward.to keep building services that help us connect in meaningful new ways".


Zuckerberg also said Facebook was building a new privacy control called "clear history" to allow users to delete browsing history.

Under the new feature, users will be able to create a separate "dating" profile not visible to their network of friends, with potential matches recommended based on dating preferences, points in common, and mutual acquaintances.

Although analysts said Facebook's initial foray would not likely be a threat to established dating sites - some of which are highly specialized to cater to specific groups - its heft and deep pockets makes it a concern over the long term to the smaller companies.

What are your views on this Facebook Clear History feature?

More details about the new dating app-esque feature will come closer to its launch, the company said. Facebook had already been changing what information it makes available to other companies like Match as part of its efforts to improve its privacy reputation.

Tens of millions of Facebook users saw their personal data compromised in the Cambridge Analytica breach, as revealed earlier this year. Though the release date and rollout info for Facebook Dating won't be released until later this year, the fact that it got to this stage without seemingly anyone noting the potential user safety implications is telling.

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