Wednesday, 18 July, 2018

Facebook makes privacy settings easier by upgrading their bookmark menu

Facebook affirms commitment to protect users' information Opinion today: Tarnished tech visionary
| 16 April, 2018, 12:06

It's a proposal that is winning favour among technologists.

Sheryl Sandberg, COO of Facebook, recently said in an interview with TODAY's Savannah Guthrie that opting-out of sharing information with advertisers would be a paid product.

The 2011 agreement bound Facebook to a 20-year privacy commitment, and any violations of that pact could cost Facebook a ton of money, even by its flush-with-cash standards. While it is owned by Facebook, he said Instagram is a powerful marketing platform. "The profits are all based on the user's info, but the users get none of the profits back". Apparently, Facebook monitors your activity by the kind of apps an individual uses and promotes targeted advertising through this. Anyone who plays a game on Facebook, for instance, will be prompted with a page asking for access to certain profile information before proceeding. Many users of the website are already frustrated by the amount of ads that they have to deal with on a regular basis. LinkedIn, the social network for job-seekers, lets paying users see who has viewed their profile. "The whistle was just blown but they were corrected 18 months ago, I don't think there is a need for a mad rush for businesses locally and in the region to stop advertising on Facebook because we haven't seen that reflected in how Barbadians are using the platform", he explained.

That's because the core function of Facebook - connecting people - is something that can be done elsewhere without having to pay. Instead, he asserted without elaborating that "the average American uses eight different apps to communicate with their friends and stay in touch with people".

"I think it's too soon to tell, but I do think that there's a valid concern", said Andy Ogg of Ogg Marketing Group and Travel Professional News.

Delete your personal information: One must delete their personal information such as, their birthday, their mobile number, pictures of their boarding pass, pictures of their family and close knit people to prevent the misuse of their data.


Simply put, the majority of social media users either don't really understand - or don't care - how their information is collected and used, said Ryan Detert, chief executive of Influential, a Los Angeles start-up that uses artificial intelligence to match advertisers with social media influencers.

The wholesale, planet-wide exploitation of personal data has dark implications, Tufekci said: "We could enter into a phase of "surveillance authoritarianism, ' where we don't face (George Orwell's) '1984" model, where there's open totalitarianism, where we're dragged off in the middle of the night". We're now taking steps to make sure this doesn't happen again. "You're not going to make a dent in that".

"Most of the reforms Facebook has talked about in the past couple of weeks proposed safeguards that should have been in place years ago", he said by email following 10 hours of Zuckerberg's testimony. While Zuckerberg was grandstanding about the right of users to have control over their data and his hope that Facebook would be a platform for "all ideas", the consequences of his company's conciliatory policies toward governments continued to affect individuals' right to free expression in places like Turkey and Russian Federation.

Then there are the technical challenges.

Facebook's founder, Mark Zuckerberg, said that all affected users would receive a message through their news feeds letting them know about the use of their data.

Advocates and lawmakers say they are singling out Facebook because of its size, rivaled outside China only by Alphabet Inc's Google, and because they allege Zuckerberg was not forthcoming about the extent and reasons for the tracking.

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