Sunday, 09 December, 2018

Walmart launches meal kits

Source Walmart Source Walmart
| 07 March, 2018, 00:26

Having been heavily dependent on 3 party meal kit brands, Walmart announced that it has now began producing and selling its own branded kits which shall be pre-portioned to serve 2 people.

The Bentonville retailer's pre-portioned kits and "one-step" prepared meals, which are now available in about 250 locations, will roll out nationwide as part of Walmart's efforts to compete with Amazon.com and others for grocery sales.

The meal kits also take a shot at meal kit providers such as Blue Apron and HelloFresh, which do not have brick-and-mortar partners to help alleviate the cost and complex delivery process associated with the meal kit segment.

Responding to Amazon's launch of Whole Foods grocery delivery through Amazon Prime Now, the largest USA reatiler Walmart has announced its plans to provide ready to eat meal kits priced between $8 nd $15 at, starting with 250 ourlets today.

Walmart's basil garlic chicken kit.


"We've looked at these meal solutions before, but we haven't been happy with the quality that's been in the marketplace", said Tyler Lehr, Walmart senior vice president and general merchandise manager of deli services.

Overall, the report states, 9 per cent of Americans say they've purchased a meal kit in the last six months and 25 per cent of consumers say they would consider trying a meal kit in the next six months. Albertsons Cos., the owner of Safeway, Carrs and other supermarkets, bought online meal-kit service Plated previous year to sell the kits at its 2,300 stores.

For Walmart, the meal push also may let it get more out of its deli section.

Walmart has also developed a better means of tracking the freshness for their fruits and vegetables as they are fetched from farms to its stores. Thai curry chicken and chicken fried rice can be made with the rotisserie chicken.

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