Sunday, 24 June, 2018

Fb is dropping youthful customers to Snapchat, in keeping with a examine

Facebook's Teen Drain       The social network has a tougher time convincing British kids to join              Source EMarketer Inc Facebook's Teen Drain The social network has a tougher time convincing British kids to join Source EMarketer Inc
| 15 February, 2018, 02:23

EMarketer had in 2017 predicted that Facebook would experience a 3.4 percent decline in 12 to 17-year-old users in the USA last year.

The outside research firm eMarketer estimates that Facebook lost almost 2.8 million U.S. users younger than 25 years old in 2017.

The market research firm said it was predicting that this year, for the first time, less than half of internet users in the USA aged between 12 and 17 will access Facebook at least once a month.

The Guardian reports that 500,000 over-55s are expected to join Facebook this year, meaning there will be 6.4 million people over 55, the second-biggest group after 16-34s.

Still, for a company like Snapchat that's confronting the Facebook empire, any gains help. A Washington Post report from past year cited that young users found Facebook to be detrimental to their interpersonal relationship.

The statistics are equally true in the USA, where for the first time ever fewer than 50% of teenage internet users will log in to Facebook at least once a month.

By eMarketer's reckoning, that's because growth among 12- to 17-year-olds will drop by 5.6%, this year. That's nearly three times the decline expected. In fact, a lot of kids and adolescents are fleeing Facebook to escape their parents and grandparents. But they may be missing the point.

In the last quarter of 2017, Facebook made a staggering $4.3 billion profit, a 61% year-on-year rise, so it's unlikely to be too alarmed just yet.


Snapchat's ability to beat Facebook among teens highlights the success of its strategy. "I don't think Facebook panders to teenagers as well as it does to older generations", he I think that's definitely something they need to work on".

Experts, and Facebook itself, have long warned that the platform could struggle to engage and retain young users as other social media alternatives emerged.

Although it now outpaces Snapchat in total users, Facebook could fall behind without new ideas.

Mark Zuckerberg recent unveiled a major overhaul of how it displayed posts on people's news feeds, with priority being given to content shared by family and friends. Users have to decide to click on Discover - knowing full well that that tab leads to advertisements and media.

Snapchat's growth over the last three years has more than doubled its rate of adoption up to 43%.

Nicola Mendelsohn, Facebook's vice-president for the EMEA region, said she actively limits the time her own children are allowed to use their phones. Meanwhile, Facebook is failing to add new things to draw young people in.

They predict that the number of US Facebook users ages 11 and younger will decline by 9.3% in 2018.

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